WelcomeAboard is an example of a VRM application. It gives individuals access to most of the information a company holds about them by ensuring that each time the individual supplies data to an organisation or receives data from an organisation the individual retains a copy in their own personal cloud. The individual can access and use this information independent of the organisation. If each time an individual uses an application like WelcomerAboard with any organisation then the individual has the choice on whether to connect the personal clouds created. The individual should have full control over this and will build up different personas consisting of linked data in different applications in different organisations.
WelcomeAboard uses the open source Welcomer Framework to create and maintain the connections in an individual's personal cloud.